CDMP knowledge area
Data Management & Organisational Change: understand the concepts and exam cues.
Embedding data management through people, culture and sustained change.
This area addresses the human side of data management: leading the organisational and cultural change required to make data management stick. It draws on established change-management theory (notably Kotter and the ADKAR model) and recognises that most data initiatives fail for people reasons, not technical ones.
Inside the companion: this chapter includes an overview, learning objectives, topic priorities, core concepts, exam cues and revision material. Some chapters also include dedicated diagrams and relationship maps.